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The Ecommerce Marketplace in Thailand & the Top Sites

by rodney • November 19, 2018 • No Comments

Here will cover some key facts on Thailands booming eCommerce industry including the top online department stores, e-tailers, and C2C portals with some interesting stats on their traffic and who is number one, plus, cross-border eCommerce, price comparators, and payment gateways.

According to the Electronic Transactions Development Agency (etda.or.th), Thailand currently has around 51 million Internet users, 48 million Facebook users, 41 million LINE users, 13 million Instagram users, and 9 million Twitter users.

Southeast Asia has one of the worlds fastest growing eCommerce markets and Thailand’s online retail market is expected to grow at a rate of 13.2% to reach $US 5.8 Billion by 2022. In 2017, B2C e-commerce in Thailand ranked the highest inSoutheast Asia according to the  Electronic Transactions Development Agency (ETDA).

Thailands eCommerce Categories

There are four main categories of eCommerce in Thailand:

  • business-to-business (B2B)
  • business-to-consumer (B2C)
  • business-to-government (B2G)
  • consumer-to-consumer (C2C)

 

Social Media eCommerce

Facebook is an incredibly popular portal in Thailand not only for social but also for product research and even purchasing. According to PricewaterhouseCoopers (PwC), Thailand leads the world in social e-commerce.

 

Cross-Border eCommerce

The eCommerce market in Thailand is currently the second largest in Southeast Asia and is expected to grow around 22% annually until 2020.

 

Major E-commerce sites in Thailand

Company Website Type Est. Monthly Traffic (2018) Country  Base
Lazada https://www.lazada.co.th the Amazon of Asia (B2C & C2C) 63,300,000 DE/CN
Shopee https://shopee.co.th e-tailer > department store 17,000,000 SG
11 Street http://www.11street.co.th C2C and B2C e-commerce marketplace 5,500,000 KR
Chilindo https://www.chilindo.com Online auctions 4,650,000 TH
Lwn Shop https://www.lnwshop.com Shopify style C2C online stores 4,150,000 TH
JD TH https://www.jd.co.th e-tailer > department store 3,700,000 CN
JIB https://www.jib.co.th e-tailer > computer and IT products department store 3,150,000 TH
Tarad http://www.tarad.com C2C and B2C e-commerce marketplace 2,900,000 TH
HomePro https://www.homepro.co.th e-tailer > homewares & furniture 2,850,000 TH
Se-ed https://www.se-ed.com e-tailer > books 2,500,000 TH
Advice https://www.advice.co.th e-tailer > IT goods 2,270,000 TH
TescoLotus https://www.tescolotus.com e-tailer > supermarket 1,750,000 UK
Central http://www.central.co.th e-tailer > department store 1,600,000 TH
Powerbuy https://www.powerbuy.co.th e-tailer > electronics 1,550,000 TH
Munkong Gadget https://www.munkonggadget.com e-tailer > audio & IT gadgets 990,000 TH

 

Cross-Border eCommerce sites

Company Website Type Country  Base
AliExpress https://www.aliexpress.com retail marketplace for mostly China based sellers CN
Amazon https://www.amazon.com etailer and retail marketplace for mostly US and China based sellers US
ezbuy https://ezbuy.co.th etailer and retail marketplace for globally based sellers SG
VCANBUY http://www.vcanbuy.com Taobao agent TH

 

 

Price Comparison sites in Thailand

Company Website Est. Monthly Traffic Country  Base
Priceza https://www.priceza.com 7,950,000 TH
Checkraka https://www.checkraka.com 4,350,000 TH
iPrice https://ipricethailand.com 2,100,000 MY

 

Payment gateways and Mobile Wallets used in Thailand

Company Website Accept payment from
Bangkok Bank http://www.bangkokbank.com Major credit cards and local bank accounts
2C2P https://www.2c2p.com local and international payments through credit and debit cards, bank channels and cash via payment counters
Thaiepay http://www.thaiepay.com Visa, MasterCard and American Express
SiamPay http://www.siampay.com Major credit cards, PayPal, AliPay, China Payment Service
PaysBuy https://www.paysbuy.com Visa, MasterCard, local bank accounts
K-Payment Gateway http://www.kasikornbank.com VISA MasterCard, JCB and UnionPay
PayPal https://www.paypal.com/th/ Major credit cards and local bank accounts
PaySocial https://pay.sn Paypal, Visa, Master Card, American Express, JCB and China UnionPay, Wechat Pay, Alipay, local bank accounts
AirPay https://www.airpay.in.th Mobile wallet
True Money https://www.truemoney.com Mobile Wallet
Omise https://www.omise.co Visa, Mastercard, JCB, local bank accounts, Alipay
Treepay https://www.treepay.co.th Wechat pay, local bank accounts, major credit cards
PromptPay local bank account linked by ID/mobile #

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